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The AI Operating Playbook

Most firms don't have an AI problem. They have an AI operating problem.

A field guide that takes your firm from scattered personal use to AI running real work reliably. You don't read it front to back: find the stage you are at and start there.

Stage 15 articles
Personal leverage
Win back hours, starting this week.
Start here ifYou use an AI assistant now and then, but it has not changed how your week goes.What it coversUsing AI well in your own daily work. Where it helps most with routine tasks, how to give it clear instructions, and how to get dependable results while you stay in charge of the outcome.
  1. What AI can take off your plate
  2. Work with AI like a colleague
  3. Give AI your context and your systems
  4. Delegate whole tasks, not questions
  5. Make good work repeatable
Read Stage 1
Stage 26 articles
First business win
Bring AI into one real workflow.
Start here ifA few people in your firm get real value from AI on their own, but the way the team works together has not changed.What it coversImproving one shared process with AI. How to choose the right one, test the new version safely next to the way you work today, and check with numbers whether it is better.
  1. Pick the workflow to win first
  2. Map the work as it really happens
  3. Choose the simplest way to automate
  4. Pilot against your baseline
  5. Roll out the new way and own it
  6. Measure the win, then keep or retire
Read Stage 2
Stage 36 articles
Expansion
Let automation and agents carry more.
Start here ifOne process already runs better with AI, and you want to repeat that across more of the business.What it coversAutomating routine steps so they run on their own. When an AI agent makes sense and when it does not, and how your people stay in control of everything that runs unattended.
  1. Ready your systems and data
  2. Automate the predictable first
  3. Give your first agent one narrow job
  4. Make it safe to leave running
  5. Let it do more as it earns it
  6. Grow workflow by workflow
Read Stage 3
Stage 46 articles
Operating engine
Make AI a dependable part of how the firm runs.
Start here ifAI now runs in several parts of the firm, and you need it to stay reliable and easy to explain.What it coversThe light structure that keeps AI dependable. Clear rules, a named owner for every automation, a quarterly review of what is paying back, and a ready answer when clients ask how you use AI.
  1. One page of rules, one list of what runs
  2. Decide where your AI runs
  3. Make it the way the firm works
  4. Measure the return, retire the losers
  5. Be ready when clients ask
  6. Build the shared library
Read Stage 4
This is not a ladder you owe anyone a climb. Many firms operate well at Stage 2 or 3 indefinitely, and each stage says so at its close.
Stage 1 · Personal leverage

Win back hours, starting this week

Which recurring tasks actually drain your week? You have the basics; the value so far is real but scattered. That is the norm, not a failing, and this altitude is where it stops being scattered.

The articles

If a piece of work is made of language, a model can carry part of it today: the reading, the drafting, the comparing, the summarising. What stays with you is the judgment. Most professional jobs turn out to be a braid of the two, which is why the gains show up on nearly every desk once you know what to look for.

About 3 minutes · No setup needed; the account you already have is enough
The idea

Language work can be handed over. Judgment stays with you, and the model's job is to prepare it: gathering, drafting and comparing so that you decide with better material.

What this involves

Going through one real week of your own work and marking each task by what it is made of, then handing over one recurring item properly.

What you will have

A marked-up week that shows where your own gains are, and one task delegated by the end of it.

Most people meet AI as a curiosity: a poem on demand, a quick answer to a trivia question. The working version is less flashy and worth a great deal more. The useful rule of thumb is that if the work is made of language, a model can carry part of it, and it is strongest exactly where a person tires: volume, the reading and comparing that costs hours and does not get better on page two hundred. It is weakest where a single exact fact or figure has to be right without anyone checking. Both of those facts shape how the tool is best used, and the next article turns them into working habits.

What you are making

A week, marked up

One person's task list at one firm, each item marked for what it is made of rather than how important it feels. The marking is the part to copy.

The task · what it actually involves
The mark
01

Read the new supplier agreements and pull the deadlines

the PDFs in the shared drive, into one table for checking

Hand over

Extracting and tabling is language work.

02

Answer the enquiry emails in the shared inbox

the shared inbox, replies in the firm's tone

Hand over the draft

The model drafts; you read and send.

03

Decide whether to re-price the Meyer engagement

the model compares this year's hours against the fee; you make the call

Stays with you

Judgment, prepared by the model.

04

Reconcile the bank export against the ledger

two exports that never quite agree, matched line by line, variances explained

Hand over

Comparing is language work too.

05

Write the Friday client update

drafted in your voice from the week's notes and sent messages

Hand over the draft

Your review puts your name on it.

06

Approve the final proposal

the last read before it carries the firm's name

Stays with you

The final word is the job.

Three marks are enough. Most knowledge work lands in the middle one: the model produces, you certify.

Six patterns

How the same tool lands on different desks

These six cover most of what firms find in the first month. None of them needs special software; the mainstream tools can do a version of all six today, in a browser, from a plain-language instruction.

The core work

A lawyer hands over a stack of agreements and gets back every deadline, obligation and unusual clause, matched and tabled for checking.

Intake and admin

Messy enquiry emails become clean, structured entries for the case or project system, drafted and ready to file.

Finance

Two exports that never quite agree get reconciled line by line, with the variances explained in plain language.

Communications

One announcement gets drafted in the firm's tone, then reshaped for the newsletter, the website and a client email.

Analysis

A raw spreadsheet export comes back as the finding: what moved, what did not, and what is worth a closer look.

Research

A week of industry and regulatory news becomes a briefing note, with the two developments that matter on top.

The moves, in short
01

Sort the week by what the work is made of

Language work (reading, drafting, comparing, extracting, summarising) can be handed over; decisions, advice and the final word stay with you, with the model preparing them. The test is what the task is made of, not how important it feels.

02

Mark one real week as it happens

Marking real work tends to beat brainstorming about work. The items that show up every week are worth the most, because whatever you learn about them pays back weekly.

03

Hand over one recurring task this week

The weekly update is a good first choice: the material already exists in your notes and sent messages, and you can judge the result at a glance. Your corrections to the first draft are what make next week's better.

By the end of the week you have something more useful than an opinion about AI: your own task list, marked for where the language work sits, and one recurring task already running with your review on it. Nothing here needed setup, connected systems or anyone's permission, and a free plan is enough to feel the difference.

Takeaway

If the work is made of language, a model can carry part of it today, across every desk in the firm. Start with one recurring task this week; the account you already have is enough.

The difference between a party trick and a working tool is mostly how you talk to it. A question gets a generic answer, because the model knows nothing about your situation beyond the sentence you typed. A brief, with the material and the standard attached, gets something you can use.

About 3 minutes · Any of the mainstream tools, in a browser; a free account is enough to learn on
The idea

Brief it the way you would brief a colleague, and review what comes back the way you would review a junior's draft. The loop of instruct, review, improve is the skill; the tool is only where you run it.

What this involves

Handing over the situation, the material and the standard; checking the specifics rather than the structure; saying what is wrong and asking for the revision; and knowing when to start a fresh conversation.

What you will have

One real task run through the whole loop, and a brief that worked, which is worth keeping.

Most disappointing first experiences with AI are questions that should have been briefs. "Write a follow-up email to a client" can only produce something generic, because the model has nothing to work from. The same request with the thread attached, the objections named, the tone specified and a length given produces a draft that is nearly right, and the correction that follows is where the quality jumps. That loop, instruct, review, improve, is what this article teaches, and it carries through every later stage of the playbook unchanged.

The mechanism

One task, run through the loop

The same follow-up email, asked for twice. The difference between the first panel and the other three is most of what this article has to say.

The question

"Write a follow-up email to a client."

Generic by necessity. The model knows nothing about this client, this thread, or what the follow-up needs to achieve.

The brief · instruct

"Here is the email thread and the proposal we sent. Draft a follow-up that answers their two objections, in my tone, under 150 words."

The situation, the material and the standard to hit. The model now works from your facts rather than guessing them.

The read · review

The draft comes back well structured. The day rate it quotes is from the old proposal.

Read it the way you would a junior colleague's draft: the structure is usually sound, and the specific facts, names and numbers are where to check.

The correction · improve

"The rate is from the old version. Use the one in the attached proposal, and tighten the middle paragraph."

The second pass with real feedback is where the quality jumps. This brief worked, and it is worth keeping.

The same loop carries whole-task delegation in 1.4, and it is the loop the Stage 2 build runs on a schedule.

The moves
01

Instruct with the full brief

State the task, hand over the material, and name the audience and the standard to hit. What you would tell a colleague taking over the task is very close to what the model needs.

Attach the material rather than describing it

The thread, the notes, the document itself. A model works far better from your actual material than from your summary of it, and the summary is more work for you anyway.

02

Review like a junior's draft

The structure is usually sound. The specific facts, names and numbers are where to look, because that is where a model is most likely to be confidently wrong.

Making "look it up" a reflex

When a fact matters, it is worth asking the model to search and cite its source rather than answer from memory, and opening the source yourself when the stakes are real.

03

Improve, and keep what worked

Saying what is wrong and asking for the revision tends to get a better result than silently fixing it yourself, because the correction improves this draft and teaches the next brief. A brief that produced a usable draft is worth saving as written; the last article of this stage turns those into a library.

04

Start fresh when a thread drifts

A long conversation full of corrections drags old misunderstandings forward. When that starts to happen, the good output can be taken into a clean session and the rest left behind.

Once the loop is a habit, the tool stops being a novelty and starts being a colleague you brief and check. You will also have noticed how much of the loop is about what the model knows before you start, which is what the next article sets up once, so that you stop repeating it.

Takeaway

Brief it like a colleague, review it like a junior's draft, and make "look it up" your reflex. The loop is the skill; the tool is just where you run it.

A model that knows nothing about your business starts every conversation as a stranger. It is possible to give it your world once, through standing instructions, project spaces and the narrowest connections that do the job, and to keep all three under your control.

About 3 minutes · An afternoon of setup, mostly on the paid plans
The idea

Context is what the model knows before a conversation starts. Connections are what it can see and do, live, inside the access you have granted. Both are decisions you make rather than defaults you inherit.

What this involves

A page of standing instructions, one project space per ongoing matter, connections granted one at a time with the smallest access that works, and a short standing check on all three.

What you will have

A setup where whole categories of explaining disappear, and where you can say at any time what the tool knows and what it can reach.

The mechanism

Three layers, each under your control

From standing knowledge to live systems. Each layer reaches further than the one before it, and each stays something you decided.

Layer 1 · It always knows

Standing instructions

Who you are, what the firm does, how you like output. Written once, applied to every conversation.

Your controlYou can read it and edit it at any time, and fix what has gone stale.

Layer 2 · It knows inside the space

Project spaces

One space per ongoing matter, loaded with its documents, so every conversation inside it starts informed.

Your controlYou decide what goes in, and the space holds only what you loaded.

Layer 3 · It can reach, live

Connections

The systems the work needs: calendar, files, inbox. It reads or acts inside the access you granted, and nowhere else.

Your controlGranted one at a time, with the smallest access that does the job, and revoked when the work stops needing it.

The Stage 2 build runs on exactly these three: the saved instruction is layer one, the loaded documents are layer two, and the systems it reads and writes are layer three.

Each of the three layers saves a different kind of repeating yourself. The standing instructions save re-explaining who you are; the project space saves re-attaching the background to every conversation about a matter; the connections save copying things in and out by hand. The other half of the setup is control, and it is worth taking as seriously as the convenience: you remain accountable for what the system reads and does, so narrow scopes, per-use approvals and an occasional look at what memory has stored are what keep that accountability real.

The moves, in short
01

Write the standing instructions

A page at most: the firm's services, your role, the tone rules, the formats you want by default. Stale instructions quietly degrade every conversation, so they are worth re-reading whenever something feels off.

02

Build one project space per matter

Loaded with the real documents, the engagement letter, the notes, the drafts, rather than descriptions of them. That is what turns "let me explain the background" into a sentence you stop writing.

03

Connect the narrowest access that does the job

Like a key card to named rooms rather than the whole building: approve actions per use rather than choosing "always allow", let the work pull the connection rather than connecting things because it feels like progress, and disconnect what you stop using.

04

Know what happens to what you paste

The data settings say whether conversations are used for training and how long they are kept. Checked once and chosen deliberately, the question is settled, and client material gets the same care in an AI tool as in any other system.

Three questions to ask your own setup now and then
  • What does it know?Read the stored memory and the standing instructions, and fix what has gone stale.
  • What can it reach?List the connections, and disconnect what the work no longer needs.
  • What can it do alone?At this stage, nothing irreversible without your approval.

With the three layers in place, the tool stops starting from zero, and you can answer at any moment what it knows, what it can reach and what it may do on its own. That is the personal version of a check Stage 4 runs for the whole firm, and it is the footing the next article's larger delegations stand on.

Takeaway

Give it your world once: standing instructions, project spaces, and the narrowest connections that do the job. What it knows and what it may touch stay decisions you make, not defaults you inherit.

Questions save minutes; delegated tasks save hours. Handing the model a whole task with a proper brief, and making yourself the reviewer, moves your time from producing the work to directing and certifying it. The judgment stays on the page; the hours of production in between are what disappear.

About 3 minutes · Builds on the loop from 1.2 and the setup from 1.3
The idea

Dabbling uses the model for fragments of work you are already doing, so the task's shape and its hours stay yours. Delegating hands over the whole task and makes you the reviewer.

What this involves

Picking work with a known good shape, writing a brief that holds the standard, reviewing as if the work carries your name, and planning for one round of corrections.

What you will have

A five-section brief for one task you currently produce by hand, and the first version of that task produced without you writing it.

What you are writing

The delegation brief

What handing over a whole task looks like in practice. This one hands over a proposal first draft; the five sections fit any task with a known good shape.

Brief: proposal first draft

Written once for this task · reused and improved each time it runs
The task
Produce the full first draft of the proposal for the new enquiry, ready for my review. Not an outline and not suggestions: the complete draft.
The material
The enquiry notes from the inbox, our last two proposals for similar work, and the outline I sketched. Work from these, not from general knowledge.
Audience and tone
The client's operations director, who reads quickly and dislikes filler. Our standard tone: direct, concrete, no superlatives.
What good looks like
Three pages at most. The scope section mirrors their language from the enquiry. Anything the notes don't cover is flagged as an open question, not invented.
The review that follows
I check every fact, name and number against the material, judge the structure, and send back one round of pointed corrections before anything leaves my desk.

One firm's task and systems. The five sections are the part to copy, and this brief is the personal ancestor of the saved instruction a Stage 2 build runs automatically.

Delegation changes where your time goes, not how much care the work gets. A real brief plus a serious review still puts your judgment on the page; what disappears is the hours of production in between. The brief is also where your judgment enters the work in the first place, which is why the section on what must not happen ("anything the notes don't cover is flagged, not invented") matters as much as the description of the task. The model follows the standard you state, not the one you assume.

The moves
01

Pick work with a known good shape

Proposals, summaries, reports, first-pass reviews: work where you can describe what good looks like, so you can check what comes back. First versions rather than final calls, and language-shaped work first; tasks whose output you cannot verify are better held back until the review habit is solid.

02

Write the brief so it holds the standard

Material, audience, tone and what good looks like, stated up front, along with what must not happen. Most of the quality of the first draft is decided here rather than in the correction round.

03

Review as if the work carries your name

Facts, names and numbers checked against the material; structure judged; nothing forwarded unread. It does carry your name, which is the whole reason the review is not optional.

04

Plan for the second round

One revision with pointed feedback is part of the job rather than a failure of the tool. It is the same loop as the last article, applied to a bigger unit of work; the habits carry over unchanged, and what grows is the size of what you hand over.

After the first delegation you will have a brief that works, a draft you reviewed rather than wrote, and a clear sense of how much of your week is made of tasks with this shape. Tasks you delegate well once are worth making repeatable, and that is what the last article of this stage is about.

Takeaway

Delegate whole tasks with a real brief, and review like the work still carries your name, because it does. The hours come back on the delegating side of the line.

The first delegation is an experiment; the fifth should be a routine. A good result that disappears into the chat history gets rebuilt from memory next month, a little differently and with a little less of what made it work. Capturing it is the difference between being personally faster and building something the firm keeps.

About 3 minutes · The capture features mostly live on the paid plans
The idea

When something works twice, it is worth capturing, so that it works every time and can be handed to a colleague. Personal speed fades with the person; a small library compounds.

What this involves

Saving the briefs that worked, turning the most-repeated task into a reusable skill, scheduling the genuinely recurring work, and keeping all of it in one agreed place.

What you will have

A starter library: five briefs that work, one skill, and one piece of recurring work that arrives on its own.

Three kinds of asset

Brief, skill, scheduled task

Each one captures a different kind of repetition. Most people build all three within a few months of starting.

A brief

A saved instruction for one task, reused each time it runs. The proposal brief from the last article is one.

A skill

A multi-step instruction the model applies on demand: how the firm writes summaries, structures reviews, formats deliverables. Shareable and improvable in one place.

A scheduled task

Recurring work set to run on a rhythm, so the Monday summary arrives instead of being produced. You review what arrives and improve the instruction, not each output.

What you are building

The starter library

What capture looks like a few months in for one person: five briefs, one skill, one scheduled task, kept in one agreed place.

BriefSkillScheduled
Brief

Proposal first draft

The full brief from the last article: task, material, audience, standard, review.

Brief

Weekly client update

From the week's notes and sent messages, in my voice, to the person who actually reads it.

Brief

Meeting notes to actions

The transcript in; owners and deadlines out, with open points flagged.

Brief

Contract dates extraction

Agreements in; every deadline and notice period tabled for checking.

Brief

Enquiry to intake entry

A messy enquiry email becomes a clean, structured entry, ready to file.

Skill

How we write summaries

The firm's structure and tone as a multi-step instruction, shared with two colleagues.

Scheduled

Monday pipeline summary

Arrives at the start of the week, built from the connected calendar and the CRM. The instruction gets improved, not each output.

One person's entries. The shape is the target: your most-repeated tasks captured and named, the most-delegated one written as a skill, one piece of recurring work arriving on its own.

This is also the point at which paying for the tool starts to earn its keep. A free plan carries you comfortably through the working loop, but the machinery of capture and context, project spaces, connections, saved skills and scheduled tasks, mostly lives on the paid plans. What you are paying for is not a smarter chatbot; it is the features that turn a chatbot into a delegation system.

The moves
01

Capture the briefs that worked

The brief that produced the best draft so far is sitting in this week's conversations right now. Saving it takes a moment; rebuilding it from memory next month loses a little of what made it work, which is why capture is easiest at the moment it works.

02

Turn the most-repeated task into a skill

A skill is the first asset you build that belongs to the firm rather than to a conversation. It can be handed to a colleague and improved in one place, and it tends to be the point at which your habits start becoming the firm's.

03

Schedule the truly recurring work

The Monday pipeline summary now arrives instead of being produced. The rule that you certify what the model produces still holds; what changes is when your attention enters, and the quality compounds because you improve the instruction rather than each output.

04

Keep the library like code

One agreed place, improved in the master copy, reviewed now and then for what has gone stale. Scattered private variants are how capture quietly dies: three colleagues each running a slightly different version of the same brief, none of them the best one.

With five briefs, one skill and one scheduled task in one place, you have a starter library, and that completes what this stage set out to build. Many readers should operate at this level for a while, and staying here is a perfectly good outcome. Stage 2 is there for the day a shared workflow needs more than personal leverage, not because a next stage exists.

Takeaway

When it works twice, capture it: templates, skills, scheduled tasks. Personal speed fades with the person; a library compounds.

Closing this stage
Operating well at this altitude

Most readers should run at this altitude for a while, and staying here is fine. Operating well at Stage 1 looks like: the setup is trusted, the delegation habit is real, and the starter library grows on its own. Stage 2 is there for the day a shared workflow needs more than personal leverage, not because a next stage exists.

Stage 2 · First business win

Bring AI into one real workflow

This is where AI stops being a personal trick and becomes something the firm does: one shared workflow, with a quality bar that survives the enthusiast leaving.

The articles

The right first workflow is one your firm can actually win, rather than the one that would look best in a demo. In practice that means something that runs often, has a clear start and finish, and is cheap to get wrong while the build is still learning.

About 3 minutes · No preparation needed; the output is a one-page memo
The idea

The workflows worth winning are not always the ones people complain about. What matters more is where work sits and waits, and where your most qualified people lose their week.

What this involves

A list of where work piles up, a question to the team about what they already hand to AI, seven tests for every candidate, a ranking of the survivors, and one bounded commitment in writing.

What you will have

A one-page shortlist memo with five candidates and one recommendation, ready for your management team to read and challenge.

Stage 2 starts with a decision: which workflow gets your firm's first serious AI effort. Finding candidates is rarely the problem, since any working firm has plenty. The hard part is choosing one you can win. The workflow that would impress in a demo is usually heavy on judgment, full of exceptions and wired into half your systems, and that combination is exactly why it tends to fail as a first build. Something less glamorous, that runs every week and can be checked at a glance, is a far better place to start.

The seven tests

Every candidate faces the same seven questions

One clear no is usually reason enough to set a candidate aside for now. Whatever passes moves on to the ranking.

  • FrequentIt happens daily or weekly, so there is enough volume to judge the result and the win pays back quickly.
  • BoundedIt has a clear start and finish, with defined inputs and outputs.
  • PainfulIt costs real hours or real delay today, so winning it is worth something.
  • MeasurableYou can put a number on how it runs today. The next article counts that number as your baseline.
  • Cheap to get wrongA mistake is easy to catch and easy to fix, because early versions will make some.
  • MatureThe process is stable and understood, rather than something the firm is still redesigning.
  • Fed by data you can reachThe inputs exist in systems you can connect, current and complete, rather than on paper or in one person's head.
The ranking

Impact against effort

Every survivor goes on the grid, and the first workflow comes from the top-left corner. These are one firm's candidates.

High impactLow impact
High impact · low effort

Proposal drafting

The first win: real hours every week, three systems, few exceptions.

High impact · high effort

Support inbox replies

Worth winning, but too heavy for a first build. This is what Stage 3 is for.

Low impact · low effort

Invoice checking · the monthly report

Easy wins that move little. Good later, once the habit exists.

Low impact · high effort

The client assistant

Neither first nor soon. Off the list until it can be bounded and measured.

Low effortHigh effort

Impact means the hours it drains, how often it runs, and what delay and errors cost. Effort means the systems it touches, the exceptions it produces, and the judgment it needs.

What you are writing

The shortlist memo

Five candidates and one recommendation, short enough for a management team to read and challenge in one sitting.

First workflow for automation: shortlist and recommendation

To: the management team · From: the operations lead · one page
1 · Proposal drafting
The first version of every proposal, written from the intake notes. Runs weekly, has a clear start (the enquiry) and finish (the sent proposal), and the inputs already sit in our systems. A partner can judge quality by reading one draft.
2 · Supplier invoice checking
Amounts reconciled by hand between the accounting system and a spreadsheet. Passes the tests, but fewer hours are at stake and the delay costs us little.
3 · Support inbox replies
High volume and real pain, but the right reply varies too much case by case for a first build. Revisit after the first win.
4 · The monthly client status report
Well bounded and easy to check, but it runs twelve times a year; a pilot would take a quarter to judge.
5 · A client assistant, enquiry to renewal
Raised more than once, and set aside: no clear boundaries, no way to measure it, and it touches half our systems.
Recommendation
Proposal drafting. It passes all seven tests, the hours at stake are real and weekly, and we can check quality by reading the drafts. Next step: map the current process and count one week as the baseline.

One firm's candidates. A software business might recommend support replies, and an accounting practice the seasonal crunch. The shape of the memo is the part to copy.

The moves
01

Take stock of where work waits

The most useful list comes from the queues and handoffs: quotes waiting to be written, tickets waiting to be answered, invoices waiting to be checked. Add every place someone retypes data between systems, and every report or first draft that gets produced to the same pattern each week.

Where to look first

Shared inboxes and handoff points tend to hold more waiting work than any job description shows.

02

Ask what people already hand to AI

"What do you already hand to AI?" tends to get concrete answers, where "What should we automate?" gets opinions. The tasks people already delegate on their own initiative are a strong signal of what the firm could automate properly.

What usually turns up

In many firms the proposal queue shows up on its own, because associates are already drafting from intake notes with a model and tidying the result by hand.

03

Run every candidate through the seven tests

The same seven questions for each, without exceptions for favourites.

04

Rank the survivors by impact against effort

Once they are on the grid, the choice usually makes itself, even when the top-right corner looks more exciting.

05

Commit to one bounded task, in writing

One line is enough: the task, where it starts and ends, and the person who owns the win. It helps to keep the commitment to a single task rather than a department. If proposals are the bottleneck, the first win is drafting the first version of one, not reinventing how the firm sells.

Where firms typically start

Proposal drafting at an agency, first-line support replies at a software business, the seasonal crunch at an accounting practice, after-hours enquiries at a local service firm. These are places to look rather than answers; whatever you find still goes through the seven tests.

With the memo written, your firm has made its first real decision about AI: one bounded task, chosen because it can be won rather than because it would impress, with a named owner and a management team that has seen the reasoning. The next article maps that task as it really runs.

Takeaway

Candidates are everywhere; choosing is the skill. List broadly, filter with the seven tests, rank by impact against effort, and commit to one bounded task.

Every workflow exists twice: the official version in the handbook, and the real one that runs this week, with all its workarounds. Builds tend to fail when they are made from the first and run against the second, so the map you make here is of the real one, with the number it actually costs attached.

About 3 minutes · Uses the workflow you committed to in 2.1
The idea

The gap between the official process and the real one is where the surprises live. Part of the real one is nearly invisible: people fixing bad data on the way through without noticing that they do it.

What this involves

One real pass recorded, a first draft of the map from a model, corrections from the person who does the work, a check of the data each step runs on, one real week counted, and one owner named.

What you will have

A one-page map a new colleague could run from, with a counted baseline and a named owner. Everything built afterwards stands on it.

The official version of a workflow lives in handbooks and job descriptions, usually written from memory, often by someone who no longer does the work. The real version runs this week, with the workarounds, exceptions and quiet fixes people have built up over time. The two can look quite different, and the difference matters, because the build that follows will run against the real one whether or not anyone wrote it down.

The moves
01

Record one full pass

The person who does the work records one real pass, screen and voice, the way they would show a new joiner. It helps to narrate the off-screen parts ("here I would normally ring the client back") and to resist tidying anything up, since the workarounds are the most valuable footage.

Practicalities

Whatever recorder is already on the machine will do; the transcript matters more than the video. If several people touch the workflow, each records their own part, and the handoff between them is usually the most important footage of all.

02

Let a model draft the map

Given the transcript and an instruction describing the output, a model will return a structured first draft: the steps in order, who does each, the systems read and written, exceptions marked as such, and the decision points. One page, in plain language.

Mapping more than one workflow

Saving that instruction once in a dedicated project space means every transcript comes back in the same shape, and the space keeps the earlier maps. The fifth map tends to cost a fraction of the first.

03

Correct it yourself

The person who does the work checks the draft against the recording and fixes what it missed: the wrong order, the skipped steps, the exceptions that happened not to occur in the recorded pass. A person certifies the map, not the model.

The bar

One page, plain language, and a new colleague could run the workflow from it. If they could not, it is not finished yet.

04

Check the data each step runs on

For each step, the map names what it reads and writes. Spot-checking a few real records at each one tends to surface the quiet fixes: the stale price, the address one system gets wrong, the field the form left empty. Each of those is then either cleaned at the source or written into the build, rather than left silent.

Why this matters more with AI

A model handed wrong data does not stall the way a script would. It produces something plausible from it, which is harder to notice.

05

Count one real week

A shared sheet where the work happens is enough. Every pass that week is counted and timed from arrival to finished, including the waiting, because delay usually hides in the handoffs rather than in the doing.

Counting rather than asking

People's sense of how long something takes, or how much time was saved, is not reliable in either direction. That is why the baseline is counted while it happens rather than remembered afterwards.

06

Name one owner

One person owns the map, the count and the decisions the next articles will ask for. Naming them now, rather than after something goes wrong, means that when the pilot needs its go or no-go, everyone already knows whose name is on it.

What you are writing

The process map

One page. The left side is the workflow as it runs; the right side is what recording found and memory would have missed.

The step · who · which systems
What recording found
01

Enquiry arrives and is logged

front office · reads the shared inbox · writes a new record in the CRM

Workaround

Urgent requests skip the web form and arrive by text. They are logged in the CRM afterwards.

02

Partner scopes the ask

partner · reads the enquiry and that client's past work · judgment call

Decision point

Standard pitch or custom. This is the fork the next article builds a stop on.

03

Associate assembles the draft

associate · reads past proposals and the rate sheet · writes the draft

Quiet fix

The day rate the CRM still shows is stale. It is corrected by hand from the rate sheet, every time.

04

Partner reviews and prices

partner · marks up the draft · prices against the rate sheet

Exception

Rush requests jump the queue. Labelled as such rather than smoothed over.

05

Proposal goes out

associate · sends the PDF · writes the log entry on the CRM record

Runs as the handbook says

Worth knowing too.

The before-number · counted across one real week
How often, how longEvery pass, arrival to sent, including the waiting.
Where it waitsThe handoffs and the queues.
OwnerOne named person.

One firm's systems; yours might read Gmail for Outlook or Salesforce for HubSpot. What matters is that every step names its real ones.

The data check

Four ways a record can be wrong

Spot-checking real records at every step against these four tends to surface a quiet fix someone is making today.

Wrong

The value is simply incorrect.

ExampleThe day rate the CRM shows is not the one the firm charges.

Out of date

It was right once.

ExampleThe contact who left last year is still the named client lead.

Incomplete

The field is empty or partial.

ExampleThe web form never asked for the budget, so the record has none.

Inconsistent

Two systems disagree.

ExampleThe address in the CRM and the one on the last invoice do not match.

With the map finished, your firm has something more durable than a plan: a one-page record of how the work actually runs, the data it depends on, what it costs in a normal week, and who is responsible for it. The next article decides, step by step, how each part of that map gets done.

Takeaway

The map is an asset, not admin. Record the real process, check the data it runs on, count a real week, name one owner; everything you build next stands on it.

Most steps in a workflow need nothing cleverer than a fixed rule. AI earns its place where someone has to read, weigh or write something, and an agent only where the cases keep changing shape. The simplest tool that can handle a step is usually the right one.

About 3 minutes · Builds on the process map from 2.2
The idea

Every step on your map either runs the same way every time, or needs someone to think first. That one distinction settles most of the decisions in this article.

What this involves

Marking each step as one kind or the other, giving the same-every-time steps a rule and each thinking step a single AI task, and building in a stop wherever a person needs to decide.

What you will have

A map where every step says which tool does it and where the people stay in, ready to be built.

The map from the last article lists the proposal workflow step by step, and any one of those steps turns out to be one of two kinds. Either it runs the same way every time, as when an enquiry arrives and a client record gets created, or someone has to read, weigh or write something before the step can happen. Once each step is marked as one or the other, most of the routing is already decided, because the simplest tool that can handle a step is usually the right one, even when something more capable is available.

The three sizes of tool

Rule, AI task, agent

Each size can do more than the one before, and each is a little harder to predict. The smallest one that can handle the step is normally the one to choose.

Size 1

A rule

If this happens, do that. The same action every time. Most of the systems a firm already uses offer these built in.

On the proposal workflowAn enquiry arrives, so a client record is created with the enquiry attached.

Entirely predictable, and unable to handle anything it was not told about.

Size 2

An AI task

One piece of judgment work, done from instructions you have written down, after which it stops.

On the proposal workflowDraft the proposal from the intake notes, in the firm's tone, and flag whatever the notes do not cover.

Flexible in its wording, predictable in its shape. The written instruction is the real asset.

Size 3

An agent

Given a goal and boundaries, it works through several steps on its own, in whatever order the case in front of it needs.

On the proposal workflowNothing needs one. A support inbox, where every reply depends on who wrote and why, is the classic case.

Handles cases that vary, and is the hardest to predict, so it needs the most looking after.

← Most predictableThe smallest that fitsMost flexible →
The build

The proposal workflow, as it is actually set up

One trigger, two rules, one AI task, and two points where the workflow stops and waits for a person. No agent is needed.

TriggerRuleAI taskWaits for a person
Trigger

A new enquiry lands

The automation watches the shared inbox and the website form, and either one starts a pass. Nobody has to notice the enquiry for the workflow to begin.

Rule

Create the client record

writes a new CRM record with the enquiry attached. It is the same action every time, so it is set up once and rarely thought about again.

Waits for a person

Partner scopes the ask

The partner receives a task and the pass waits for the answer: standard pitch or custom. This was the decision point on the map, and here it becomes a built-in stop rather than a habit.

AI task

Draft the proposal

reads the intake notes, past proposals and the rate sheet · writes a first draft with the gaps flagged. It runs on one saved instruction, written once and improved deliberately.

Waits for a person

Partner reviews and prices

Nothing leaves without this sign-off. This firm drew the line at everything a client sees; where a firm draws it is its own written choice.

Rule

Send and file

writes the PDF goes out, the file is stored, the CRM record is updated. The step is mechanical again, so a rule closes the pass.

Where an agent would go

Nowhere on this build

An agent earns its place where rules keep producing exceptions until nobody can hold them all. On this firm's map that is the support inbox, which Stage 3 takes up.

The systems are one firm's. What transfers is the shape: a trigger, rules for the same-every-time steps, one AI task for the judgment, and stops that are built in rather than remembered.

The moves, in short
01

Mark every step: same every time, or a judgment

A short session with the map's owner is usually enough; the decision points already on the map show where the judgment sits.

02

Give the same-every-time steps a rule

Most of your systems already offer these, and an automation platform bridges the gaps between them.

03

Give each judgment step one AI task

One written instruction, saved inside the workflow, is the asset; it outlives the tool it runs on.

04

Build the stops in rather than relying on habit

A stop that is configured cannot be skipped on a busy day, which is exactly when a habit would be.

05

Use an agent only where the cases keep changing

Where rules keep producing exceptions until nobody can hold them all; on the proposal workflow, nowhere.

06

Buy it ready-made, or build it around your map

If your workflow looks like everyone else's, a vendor has probably built it and your process adapts to the product. If the map is your own, it can be assembled from standard parts in weeks. Either way, three lines go on the map first: what it may see, what it may do alone, and who is alerted when it fails.

With the map marked up this way, you know for every step which tool does it and where the people stay in: rules for what never changes, one AI task for each judgment, a built-in stop wherever a person decides, and an agent only where the cases keep changing. That is the build the next article puts to the test.

Takeaway

Rules for the steps that never change, AI for the judgment steps, an agent for the stretches that vary. The simplest combination that covers your map is the right one.

The safest way to find out whether the new way works is to run it next to the old one for a fixed stretch, with the pass mark agreed before the first run. A pilot that ends in a clear no has done its job just as well as one that passes.

About 3 minutes · Uses the counted week from 2.2 and the build from 2.3
The idea

The old way keeps doing the real work while the new way runs beside it, so nothing breaks while the team learns what the new way can and cannot do.

What this involves

A pass mark written before the first run, a fixed end date, judges who do the work rather than the person who built it, the difficult cases pushed through on purpose, and a decision on the date.

What you will have

A one-page pilot plan with the sign-off boxes still empty, and at the end of the month, a decision that rests on counts rather than impressions.

Once the build exists, the temptation is to switch over and see what happens. Doing that puts everything on a setup nobody has watched under real load and leaves the way back improvised. A parallel run avoids both problems: the new way handles the same cases as the old one, and the old one keeps producing everything clients see. The counted week from your map is the referee, and the pass mark is agreed before the first run, because a pass mark chosen afterwards tends to bend toward whatever result came in.

The moves
01

Keep the old way running

For the whole pilot, the old way keeps producing the real output while the new way drafts the same cases. Its drafts are compared, not sent, which is what makes an honest pilot affordable: a bad week costs some learning rather than a client.

02

Write the pass mark before the first run

Two or three numbers on one page, each set against the counted week: how long a pass takes from arrival to sent, and what share of drafts are accepted without rework. Nothing on the page needs to be estimated, because both reference numbers already exist.

If the baseline is missing a number

It is better to go back and extend the counted week than to guess. A comparison without a referee tends to turn into an argument about how things felt.

03

Fix the end date and name the judges

A month is typical for a weekly workflow: long enough for it to run often enough to judge, short enough that a decision has to come. The people who do the work every day are the right judges, and the person who built the setup supports them rather than judging alongside them.

Why the builder cannot judge

A demo run by the builder almost always looks good. The real test is an ordinary Tuesday under real load, in the hands of the people who will live with the workflow afterwards.

04

Push the difficult cases through on purpose

The workarounds and exceptions your map recorded, like the urgent request that arrives by text or the client record with the stale rate, are the natural test set. If nothing broke by the end of the month, the pilot was probably too gentle.

What happens to every miss

Each one goes in the log with a line on why. That log becomes the first work list for the rollout, which is a more useful way to read it than as a mark against the pilot.

05

Decide on the end date

The owner reads the counts against the pass mark and marks one box: go, no-go, or one extension in writing with its own end date. A clear no at this point has saved the firm quarters of running a workflow on hope, which is why it counts as a result rather than a failure.

How the month runs

Both ways, side by side

One of them is real. The counts decide which one survives.

The old wayThe associate drafts by hand

Keeps producing everything clients see, exactly as before. Every pass is timed.

The new wayThe build drafts every proposal

Drafts every proposal too. Timed and reviewed by the partner; nothing it produces is sent.

Week 1Week 2Week 3Week 4
The end date

The counts are read against the pass mark. Go, no-go, or one written extension. One box is marked and signed by the owner.

What you are writing

The pilot plan

One page, written before the first run. Only the counts and the log are added while it runs.

Pilot plan: proposal drafting

Written before the first run · owner: the named owner from the map · runs one month, end date fixed
Pass mark
set before the first run
A pass takes less time than in the counted week, from arrival to sent. More drafts are accepted without rework than in the counted week. Both reference numbers come from the map; nothing here is estimated.
How it runs
The build drafts every proposal from the intake notes. The associate still writes theirs as usual. Both are timed, and the partner's review decides which drafts would have gone out.
Who judges
The associates who draft daily and the partner who signs off. The person who built the setup supports the pilot and does not judge it.
What we log
Every pass, timed both ways. Every case the new way got wrong, and why. The difficult cases from the map, pushed through deliberately.
On the end date
GoNo-goExtend, in writing, with a new end date
Signed by the owner · on the end date

One firm's plan. What transfers is that everything except the counts is written before the first run.

Three questions on the end date
  • Did it beat the baseline?The counted result against the counted week, rather than an impression of how the month went.
  • Did the team accept it?Drafts used as they came out count. Drafts that were quietly rewritten do not.
  • What broke, and why?The log of misses, read as the rollout's first work list.

At the end of the month you have something most firms never get: the same passes done both ways and counted, judged by the people who do the work, against a pass mark that was agreed before anyone had seen a result. Whatever the box says, the decision is a real one.

Takeaway

Run the new way beside the old, judged by the people who do the work against the counted baseline, with the pass mark set before you start. Stopping is a legitimate result.

A workflow is really rolled out when a new case follows the new route as a matter of course, rather than when someone remembers to choose it. Getting there usually means rebuilding the routine around what now runs on its own, not adding the new tool on top of the old steps.

About 3 minutes · Follows a pilot that passed (2.4)
The idea

Many rollouts fail quietly. The tool is added on top, every old step survives, new checks grow around it, and the workflow ends up longer than it was before.

What this involves

A date from which the new way is the default, a walk through the map to remove steps that only existed for manual work, a champion beside the owner, measures that point at the new way, and a way back that still works.

What you will have

A workflow that runs the new way without anyone choosing it, and three simple tests to confirm that it does.

Once the pilot has passed, the next job is to make the new way part of how the team normally works, and this is where a lot of firms lose the value they have just proved. The first few weeks after a rollout usually run slower than the pilot did, simply because the whole team is now learning what the pilot group learned over a month. It helps to expect that dip and say so in advance, so nobody reads it as the workflow failing.

The routine, rebuilt

What happened to each step when the new way became the default

The proposal routine, step by step. A rebuilt routine tends to have fewer steps than the one it replaced; more steps than before is usually a sign that the tool was added on top.

Kept

Enquiry arrives and is logged

A pass starts the same way it always did, now by rule rather than by hand.

Removed

The Monday meeting where drafts were assigned

It only existed because drafting was manual. The drafts now exist before the meeting would have started.

Changed

Associate assembles the draft → associate reviews the draft

The hour that went into assembling now goes into reading, checking and sharpening.

Not added

A second review of the draft

An add-on rollout would probably have created one. The partner's review already exists and stays the single check.

Kept

Partner reviews and prices

The sign-off this firm chose to keep.

Added

A scheduled look at the workflow's output

Automated work drifts as inputs, tools and models change around it, and unwatched it degrades quietly.

One firm's routine. What transfers is the pattern: some steps removed, one changed in kind, one watchful step added.

The moves
01

Set the default date

It is worth setting a date from which new cases are handled the new way by default, with the old way kept only as the documented fallback. While both routes stay open, a busy week will tend to pick the familiar one, and the date is what closes that choice.

02

Remove the steps that manual work required

A second walk through the map, asking of each step whether it still needs to exist now that the drafting runs on its own. The assignment meetings, chasing lists and status check-ins that existed to coordinate manual work are usually the first to go, and each one removed gives time back to the team.

Saying what changed shape

Some steps change rather than disappear: the associate's hour moves from assembling the draft to reviewing it. People take that far better when it is said plainly during the rollout than when they discover it on their own.

03

Give it a champion beside the owner

New routines tend to survive a busy month when there is one person on the team who uses the workflow daily, answers colleagues' questions as they come up, and collects what annoys people. It is a lighter job than it sounds, a few questions a week rather than a new role, and it stops small frustrations turning into reasons to go back to the old way.

Champion and owner are different jobs

The champion lives inside the workflow and speaks for the team. The owner holds the map, the numbers and the decisions. In a small firm one person may do both, and the two jobs still exist.

04

Point the measures at the new way

If people are still judged by numbers that reward the old way of working, the old way tends to come back on its own. It is worth checking that nobody is scored on something the rollout deliberately removed; a team praised for the volume of hand-written drafts will, quite reasonably, keep writing drafts by hand.

05

Watch it, and keep the way back

Someone looks at the workflow's output on a schedule, and the owner can switch back to the documented old way at any time without having to call a meeting. Both are part of what makes the new default safe to commit to.

Three ways to tell the rollout is real
  • The default testA new case today follows the new route without anyone deciding that it should.
  • The absence testThe workflow still runs when the champion is on holiday, because written instructions carry it rather than one person's memory.
  • The rollback testThe owner knows how to switch back, and the old way is documented well enough that switching back would actually work.

When all three hold, the rollout is done: the new way is how the work happens, someone is looking after it, and the way back still exists. Anything less is an experiment that has been given a rollout's name, which is fine, as long as everyone knows.

Takeaway

Rolled out means the new way is the default, someone owns its health, and the way back exists. Rebuild the workflow around what runs on its own; don't bolt the new tool onto the old routine.

The last move in the loop is working out what the workflow actually earned: how many results were accepted and used, what each one cost, and how that compares with the week you counted before. The decision then rests on a number rather than on how the team feels about it.

About 3 minutes · Uses the counted week from 2.2 and the workflow's own records
The idea

A busy tool is not the same as a better workflow. What counts is a result that was accepted and used, at the quality the firm actually ships.

What this involves

Counting the accepted results, counting the full cost including the human hours still inside the workflow, dividing one by the other, comparing with the counted week, and deciding on a date set in advance.

What you will have

A one-page review for your first workflow, with a keep, revise or retire decision that you can defend.

What you are writing

The review page

One page per workflow, filled in on the scheduled date. This one shows a workflow that earned its keep.

Workflow review: proposal drafting

One page · reviewed on the scheduled date · next review already in the calendar
Before and after
The counted week from the map, next to the same measures from this period. Both sides come from counting: the week then, the workflow's own records now.
What counted as a success
A draft that passed the partner who signs off, at the quality the firm actually ships. Drafts sent with light edits count. Drafts rewritten from scratch are listed separately, with the reason.
The full cost
The tools' price for the period, plus the human time still inside the workflow: preparing what the AI reads, reviewing what it produces, correcting what it got wrong.
Cost per success
Cost divided by successes, beside the same figure from the counted week. A good result now costs less than it did then, in hours more than in money.
Decision
KeepReviseRetire
What the firm would do differently
Two or three lines, written while the experience is fresh. This is what makes the second workflow cheaper than the first.
Owner · Date · Next review
One name · the review date · the next one, already in the calendar

One firm's page. The form transfers as it is: whatever your firm automated, these entries are the whole file.

Once the workflow is running, the tempting thing to measure is how much it gets used, because usage is easy to count and comfortable to report. It is also the wrong measure. What matters is the result that was accepted and used, such as the draft that went to the client at the quality the firm actually ships. Counting those, pricing them, and comparing with the week you counted before is what turns "it seems to be going well" into a decision.

The arithmetic
Cost
The tools' price for the periodplus the human hours still inside the workflow
÷
Successes
Results accepted and usedat the quality you actually ship
=
Cost per success
Compared with the same figure from the counted weeklower, in money or in scarce hours, means the workflow is earning its place
The moves
01

Count the successes

Accepted results over a set period, taken from the workflow's own records rather than from memory. It helps to agree what counts as accepted before the counting starts, so the definition is not adjusted afterwards.

What counts and what does not

Drafts sent with light edits are wins. Drafts rewritten from scratch are counted separately, and their reasons are useful later, because they usually point to what a revision would have to fix.

02

Count the full cost

The tools' price for the period is the easy part. The larger part is usually the human time still inside the workflow, and leaving it out flatters every workflow equally.

Where the time hides

In three places: preparing what the AI reads, reviewing what it produces, and correcting what it got wrong. The review hour is part of what a result costs, even when it feels like ordinary work.

03

Divide, then compare

Cost per success, set beside the same number from the counted week. If a good result now costs less, in money or in scarce hours, the workflow is earning its place. If the comparison is not clearly in its favour, that is what the revise option is for, and the pilot's log usually says where the cost is hiding.

04

Decide on a date

Keep, revise or retire, on a date that went into the calendar when the rollout ended. A review that happens whenever someone remembers to ask tends not to happen, or to happen only when something has already gone wrong.

05

File the page

The before and after, the decision with its date, and two or three lines on what you would do differently, written while it is fresh. With the page filed, the firm has run the whole loop once, and everything the loop produced, from the map to this page, is reusable the next time it runs.

The three outcomes

Keep

It beats the counted week. It stays, and its page stays current.

Revise

It almost does. The pilot's log usually says how, and the revision gets its own review date.

Retire

It does not. A retired workflow is not wasted; it has taught the firm what the next one needs.

With the page filed, your firm has done something it will be able to do again: picked a workflow, mapped it, built it, tested it, rolled it out and measured what it earned. Many firms operate well at exactly this level for a long time, and there is no obligation to go further until the next constraint genuinely needs machines working unattended.

Takeaway

Count verified outcomes, not usage, and price them against the baseline. The number, not the mood, makes the keep, revise, or retire call.

Closing this stage
Operating well at this altitude

Many firms should operate here, and some should stay. Operating well at Stage 2 looks like: the workflow runs as the default, its dossier is current, its number gets checked monthly, and no heroics are involved. Stage 3 is there when the next constraint genuinely needs machines acting unattended, not because a next stage exists.

Stage 3 · Expansion

Let automation and agents carry more

You have won once. Now the same six steps run again on the next workflow, and the tools grow from fixed rules to automation and, where the cases keep changing, an agent. The rule that saves the most pain: fixed rules first, agents last.

The articles

Once software starts acting in your systems without someone watching each run, what it can reach and what it reads both need to be decided in advance. That comes down to four things: a login of its own, no more access than the job needs, data that has been sorted before anything is built on it, and a small set of documents the firm owns that tell any tool how the firm works.

About 3 minutes · Uses the process map from 2.2
The idea

In Stage 1 a connection acted as you, and a mistake landed in your own inbox. Something that runs unattended needs its own identity and narrow permissions, so that what it can touch is decided, written down and easy to revoke.

What this involves

A login per build, the least access that does the job, a sort of every dataset the build touches into three piles, and a folder of plain documents that carries what the firm keeps re-explaining.

What you will have

Four questions you can answer before any build in this stage, and a clear view of which data is ready and which is not.

This stage lets machines act without someone watching each run, and what they act on is your systems and your data. The difference from what came before is less about the tools than about the accountability around them: a build that runs on its own needs a name, a defined reach and a record of what it did. The map from Stage 2 has already done half the work, because it marked every point where a person quietly repairs a bad record on the way through, and a machine repeats that error faithfully, at speed, in every run.

The data sort

Three piles, and what each one means for the build

Every dataset a build touches lands in one of three piles, and the pile decides what happens next. The sort is quick to do and expensive to skip.

Pile 1

Clean

Accurate, current and consistently structured. The build can read it as it is.

At this firmThe template folder: current versions only, one naming pattern.

Build on it now.

Pile 2

Improvable

The right data in a messy shape. The build includes the clean-up as one of its own steps.

At this firmClient records where half the phone numbers carry a country code and half do not.

Standardise inside the build.

Pile 3

Unfit

Wrong, stale or contradictory. Nothing is built on it until it is fixed, because automation does not clean data, it multiplies whatever is there.

At this firmTwo systems that disagree about which contact is current.

Fix first. Blocks the build.

One firm's examples. The quiet fixes recorded on the Stage 2 map tell you where to look: each one is a pile-two or pile-three finding that has already been made.

The one scoping rule

Never let one build hold all three

The worst case for anything that runs unattended needs three things to be true at once. Remove any one and it cannot happen, which makes this the most useful access rule at this stage, and it costs nothing to apply.

Leg 1

Access to private data

Client records, financials, anything the firm would not want outside the building.

Leg 2

Exposure to content outsiders can write

An inbox, a web form, a shared document: anywhere a stranger's text arrives and gets read.

Leg 3

A way to send data out

Email, an upload, a message to an external service.

needs thisand thisand this
All three togetherAn instruction hidden in an outsider's message could make the build send private data out. Drop any one leg and that path closes. Most builds only ever need two.

The support inbox agent in article 3.3 reads outsiders' messages, so at this firm it gets no way to send anything outside the client list. That is the rule in use.

The moves
01

Give every build its own identity

Each automation gets a login of its own rather than borrowing whoever built it. The access then survives that person's departure and can be switched off without touching anyone's personal account. The proposal build reads the CRM and the template folder under its own login; when its builder changes jobs, nothing about it changes.

02

Grant the least access that does the job

The invoice workflow reads invoices, not the whole accounting system. It helps to grant access as if it will be audited one day, because a narrow grant is also the easiest one to explain to a client who asks.

Where the three-leg rule comes in

Where a build would hold all three legs, it is usually two builds, or the sending step stays with a person.

03

Sort the data into the three piles

Clean, improvable or unfit, as in the figure, for every dataset the build touches. The Stage 2 map is the starting point: every place where it recorded a person correcting a record on the way through names a dataset and usually says which pile it belongs in.

04

Build the context the firm owns

Stage 1 gave your personal AI its world; this move gives the firm one. The firm-scale version is deliberately low-tech: a small set of plain documents, in a folder the firm controls, covering what the firm does and for whom, how it writes, its service conventions and the decisions people keep re-explaining. One short routing file on top tells any tool where to look first.

Why plain documents, and who looks after them

Because they are ordinary files rather than any vendor's memory, they survive every change of tool and model underneath. They also age the way data does, so one named person approves changes and a scheduled job folds each week's new decisions in and retires what has expired. Without that, a shared folder tends to become contradictory within a quarter.

05

Ask the four questions before any build

The four questions below, asked before anything gets connected. An afternoon on them is usually cheaper than the weeks that follow a build on unsorted data.

Four questions before anything gets connected
  • What can it see?The permissions are listed, and they are no wider than the workflow needs.
  • Who is it?It has its own credentials, and they can be revoked without touching anyone's personal account.
  • What is it standing on?The data it touches has been sorted, and nothing runs on the unfit pile.
  • What does it know?The firm's context documents exist, are current, and someone owns them.

With those four answered, you have a build that can be named, bounded and switched off, standing on data you have looked at, and informed by documents the firm controls. That is the footing every build in this stage stands on, starting with the predictable steps in the next article.

Takeaway

Least access that does the job, an identity of its own, no builds on unfit data, and a context layer the firm owns. Machines act at machine speed; readiness is what makes that a feature.

The fastest wins in this stage are rarely the cleverest ones. The steps that run the same way every time go first, because the rule for them already exists and a mistake in them is visible and cheap to undo. Every build then gets sized by one question: what happens if it breaks?

About 3 minutes · Builds on the systems and data readied in 3.1
The idea

A step that never changes is already specified, somewhere on a checklist or in someone's head, so automating it is transcription rather than invention. A step that involves judgment is not, and it fails more quietly.

What this involves

Starting with the predictable work around the build you already have, learning what unit your platform bills in, placing every build in one of three bands by what a failure would cost, and noticing when a platform has been outgrown.

What you will have

Your next three builds placed in a band, and a clear idea of which meter you pay on.

The three bands

Sized by what happens if it breaks

Every build in this stage lands in one of three bands, and the band sets the rules it is built under. The band follows from the cost of a failure, not from how much the build does, so a small client-facing automation outranks a large internal one.

Band 1

Read-only

Dashboards, digests, morning summaries. If it breaks, someone sees a stale number.

On the proposal workflowThe Friday pipeline digest.

Build these freely. They are how the firm learns the platform.

Band 2

Internal records

Trackers, bookings, filing, handover notes. A mistake costs an internal correction.

On the proposal workflowThe filing and chasing rules that never made it into the first build.

Build with the limits, off-switch and log from article 3.4 in place.

Band 3

Client-facing

Anything that leaves the building. A mistake reaches a client under your name.

On the proposal workflowAny automated message to a client about the proposal's progress.

Runs beside the current way first, exactly as the Stage 2 pilot did, before a client sees it.

Predictable steps go first for three reasons: the rule already exists, they fail loudly and fix cheaply, and each run of a plain rule costs almost nothing once the platform starts metering your volume.

The proposal workflow from Stage 2 is surrounded by predictable work that never made it into the first build: the filing, the logging, the chasing, the weekly digest. Those steps are worth taking before anything that thinks, because a file in the wrong folder is visible and reversible in a way that a wrong judgment is not. There is also a cost reason. Once a platform starts metering your volume, the unit it bills in matters more than the sticker price, and the same workflow can be cheap on one meter and expensive on another.

The billing unit

Three ways a platform can meter the same workflow

It is worth modelling a month of real volume on each before committing to a platform, because the unit decides which of your workflows are cheap.

Per task

A charge for each step executed. Cheap for short workflows, adds up on long ones. Built-in helper steps are often free.

Per credit

A standard step costs one credit, but AI steps consume by size and complexity, so the bill tracks what the AI actually does.

Per run

A charge per workflow run, however many steps it contains. Predictable for long workflows, expensive for very frequent short ones.

The moves, in short
01

Start with the steps around the build you have

The filing, logging, chasing and digest around the proposal workflow are already specified, so building them is writing down what the firm does, and they rarely surprise anyone.

02

Know your billing unit before the bill teaches it to you

Per task, per credit or per run, modelled on a month of your real volume, because the unit matters more than the headline price.

03

Place every build in a band before you build it

Read-only freely, internal records with the safety setup in place, client-facing through a parallel run first. The band is about failure, not importance.

04

Keep the familiar screen, and know where chat stops

If the team lives in a spreadsheet, a build that reads and writes that same spreadsheet tends to survive, because the machinery changes underneath while the habit does not. Working through a list inside a chat tool, with a person reviewing, is comfortable for a list that person could still skim in one sitting; past that, or the moment nobody reviews each item, the job belongs on a platform built for volume. Where a model produces many drafts or variants from one approved brief, a person or a hard checklist should sit between the output and the door, since the shape is predictable even though the content varies.

05

Notice when you have outgrown the platform

The usual signs are workflows split in two to fit its limits, exception handling that fights the tool, and costs climbing faster than volume. That is a normal milestone rather than a mistake, and the map from Stage 2 moves with you.

Three signs a predictable build is earning its place
  • The volume is realIt runs often enough that the build pays back the afternoon it took.
  • The meter is understoodYou know what unit you pay in and roughly what a month costs at your volume.
  • Failure is visibleWhen it breaks, something tells someone. Silent failure is the expensive kind.

With the predictable steps built and every build placed in a band, the firm has the cheap, visible wins in hand and knows the rules each of the next builds will be held to. The step that involves judgment, the one where the right answer varies, is what the next article takes up.

Takeaway

Automate the steps that never change first: they are specified, cheap to run, and cheap to fix. Know your billing unit before the bill teaches it to you, and size every build by what happens if it breaks.

An agent, in the sense this stage uses, is software that acts in your systems toward a goal you set, choosing the order of its own steps within rules you wrote, without you watching each pass. The first one works best with a narrow, frequent, checkable job, a job description written before it exists, and a starting mode in which it proposes and a person decides.

About 3 minutes · The support inbox has been on the shortlist since 2.1
The idea

The capability comes built into the platforms you already use, so the work is not in the technology. It is in the definition: what the job is, what the agent may touch, what always goes to a person, and what a right answer looks like.

What this involves

Deciding whether the work should be delegated at all, picking a job that is narrow, frequent and easy to check, writing its job description first, and launching in suggest mode with a scorecard running from day one.

What you will have

A job description for one inbox-shaped task, and a scorecard that the next two articles will use to decide what the agent may do on its own.

What you are writing

The agent's job description

Written before the agent exists. This one is for support inbox triage, which is the classic first job because the volume is constant, each decision is quick to check, and a wrong one is cheap to correct.

Job description: support inbox triage

Written before the first run · owner named · starts in suggest mode
The job
Read each incoming ticket, label it by category, and propose the reply. Route anything it cannot place to a person. One kind of work in one place: triaging this inbox, not "handling support".
The boundaries
Reads the support inbox, the client list, and the answer library. Nothing else. Set in the platform's permissions, not only described in the instructions, because a description states an intention and a permission enforces it.
What always goes to a person
The firm's own written list. This firm routes complaints, anything mentioning a deadline or a legal step, and every sender not on the client list, however confident the agent is.
What a right answer looks like
Ten real tickets, labelled and answered the way the team would, attached as examples. The agent is judged against these rather than against a feeling.
The mode it starts in
Suggest mode: it labels each ticket and proposes the reply, and the team sends it or fixes it. Acting on its own is earned later, one category at a time.
The scorecard
A running tally of right, wrong and escalated, kept per category. This becomes the promotion file that article 3.5 runs on.

The systems and the routing list are this firm's. What transfers is that every section exists before the agent does, and that it has the same shape as the delegation brief from Stage 1 and the saved instruction from Stage 2, one size larger.

The word "agent" is used for two different things, and it helps to separate them before building one. The beginner courses often use it for a chat persona with standing instructions, and if you have built one of those it was real work and worth keeping. This stage means something with more consequence, and the first one gets a narrow job, real boundaries, and a mode in which it proposes rather than acts. The support inbox has been waiting since Stage 2, when it sat on the shortlist marked "kept for later" because the right reply varies too much for a fixed rule. That varying shape is what an agent is for.

One word, two meanings
The everyday meaning

A chat persona

A chat assistant with standing instructions and a name. It answers when you type, and it acts only inside the conversation.

Useful as a rehearsal space: a stop phrase and a short report at the end of each session rehearse the habits the next article makes real.

The meaning in this stage

Software that acts in your systems

Given a goal and boundaries, it works through several steps on its own, in whatever order the case in front of it needs, inside systems the firm relies on.

Because it chooses its own path and nobody watches each pass, it is the first build whose definition matters more than its capability.

What makes a good first job

Narrow

One kind of work in one place. Triaging this inbox, not "handling support". Agents with sprawling toolkits tend to choose badly.

Frequent and checkable

It runs daily, and a person can tell at a glance whether a given decision was right.

Cheap to get wrong

A mislabelled ticket costs a correction, not a client.

The moves
01

Decide whether before which

The platforms you already use offer agents as a built-in option, so capability is not the question. The first question is whether this work should be delegated to an agent at all. Two kinds usually fail that test: work you could not check, because you would never know whether it was done right, and work a fixed rule already handles, because an agent adds variability where none was needed.

02

Pick a job that is narrow, frequent and checkable

The three tiles above. Inbox triage passes all three at most firms; a firm without a busy shared inbox may find the same shape in its intake or scheduling queue.

03

Write the job description before the agent exists

The goal, the boundaries, what always goes to a person, and real examples of right answers, as in the specimen. The boundaries belong in the platform's permissions rather than only in the instructions, and ten real tickets answered the way the team would beat any description of qualities.

Why the examples matter so much

An agent judged against "helpful and accurate" is judged against a feeling, and feelings drift with the reviewer's week. Ten answered tickets are a standard that stays put.

04

Launch in suggest mode, with the scorecard running

In suggest mode the agent does the reading and the routing work, drafts each decision, and a person confirms it, so every outcome still passes a human hand. The tally of right, wrong and escalated, kept per category from the first day, is what the promotion decisions ahead will run on, and it cannot be reconstructed later.

With the job description written and the agent proposing rather than acting, you have the first build in the firm that chooses its own path, held inside a definition you wrote, and a scorecard filling with the evidence that will decide what it may do next. What to put around it so it can be left running is the next article.

Takeaway

First agent: one narrow, frequent, checkable, low-stakes job, launched in suggest mode with its job description written first. Capability is easy to get; the definition is the work.

Anything that runs while nobody is watching needs four things around it: limits it cannot exceed, a way to stop it, a record of what it did, and one page that tells a colleague what to do. None of this calls for a security team. Most of it is an afternoon of configuration.

About 3 minutes · Builds on the first agent from 3.3
The idea

Errors in unattended runs add up. A bad night that nobody is watching is an open-ended cost unless something bounds it.

What this involves

Spending and time limits set in the platform, an off-switch that more than one person can reach, a log in a shape you can check, one page written for the colleague who is not you, and a check that sits in the calendar.

What you will have

Three simple tests you can run on anything you leave running: overnight, absence and drift.

The four guards

Around the support-inbox agent from the last article

Each guard is set up in the platform rather than remembered. The same four fit every unattended build in this stage, whether or not it is an agent.

Before it runs

The limits

A spend it cannot exceed, a time limit per run, a cap on steps and retries. Together they turn a bad night into a bounded cost rather than an open one.

While it runs

The logbook

What it read, what it decided, what it did. This agent ends every night with a table (ticket, label, action) and one plain line at the bottom: "3 tickets skipped: sender not on the client list."

When something looks wrong

Alert, named person, off-switch

An alert reaches the owner. The off-switch is one known way to stop it now, that works, and that more than one person can reach. The documented old way from the rollout is still there to fall back on.

On a schedule

The check

A person reads a sample of runs and asks one question: is this still doing what we meant? Drift tends to arrive quietly, as inputs, tools and models change underneath the workflow.

Inside the guardsThe triage agent, running unattended

What changes from one build to the next is the size of the limits and how often the check runs, both of which follow from what would happen if it broke (article 3.2).

Everything in this stage that runs without someone watching needs a structure that keeps it dependable, because errors in unattended runs compound in a way that errors in supervised work do not. The four guards above are what turn something that works in a demo into something a firm can lean on. They are less work than they sound: an afternoon of configuration, and the handful of habits described below.

The moves, in short
01

Set the limits

Spend, time per run, steps and retries, set in the platform itself rather than remembered.

02

Wire the off-switch and write the one page

One known way to stop it that more than one person can reach, and one page for the colleague who is not you.

03

Have it log in a shape you can check

A table or labelled list, because prose can hide a wrong call inside a reasonable-sounding paragraph.

04

Give it only the tools the job needs

Anything it holds it can use at two in the morning. Shared skills and plugins are software from the internet and deserve the same care as any software the firm adopts.

05

Fence anything that operates a computer directly

Its own account, a machine that holds nothing else, access granted one surface at a time, and a hard payment limit if a card is anywhere near it.

06

Put the check in the calendar

The calendar entry is what keeps the habit alive once the novelty has worn off. Who runs the machinery, the vendor or your own firm, gets its own article in Stage 4.

Three tests for anything you leave running
  • The overnight testIf it misbehaves at two in the morning, the limits cap the cost and the log shows what happened.
  • The absence testSomeone other than the builder can read the one page and act on it, including switching it off.
  • The drift testThe next check is in a calendar, and the last one actually happened.

With the four guards in place, an unattended build becomes something the firm can rely on rather than something it hopes about: the cost of a bad night is bounded, the log shows what happened, a colleague can act without the builder, and someone is still looking. That is the footing the next article's promotions stand on.

Takeaway

Ceilings, off-switch, logbook, one page of instructions, and a scheduled look at what it is actually doing. The harness is what makes unattended work dependable.

How much should an agent be allowed to do without a person checking? Most firms answer by feel, so a good week builds confidence and a bad morning revokes it, and the answer is really a mood. The alternative is a ladder: each category of work climbs one level at a time on a correction rate you can show, and a short list of actions stays with a person regardless of the numbers, because you decided so in advance.

About 3 minutes · Runs on the scorecard started in 3.3
The idea

Trust is given per category of work rather than per agent, against a bar written before the first run. A level is decided by numbers. The human-only list is decided by you, and it never enters the ladder.

What this involves

Cutting the work into categories you can score, writing the bar and the human-only list first, making corrections countable, holding a short promotion review on a schedule, and stepping a category back down without ceremony when its corrections rise.

What you will have

One bar line per category and the firm's written list of what always stays with a person.

The ladder

Three levels a category climbs on numbers, and the list that never enters it

Every category starts at the bottom, however good the demo looked. It climbs on a low, stable correction rate measured against a bar written before it started, and it steps back down when corrections rise.

1

Suggest

It proposes · a person decides

Every category starts here. The agent drafts the decision and a person sends it or fixes it; each fix is a correction that gets counted.

2

Act with review

It acts · a person checks shortly after

The agent completes the step and a person looks at it soon afterwards, while undoing it is still easy.

3

Act and report

It acts · the log says what it did

The agent works unattended and a person reads a sample of the log on a schedule. This is as far as the ladder goes.

↑ corrections stay under the bar for the written period: up one levelcorrections rise: down one level, for a set period ↓
Outside the ladder

What always stays with a person

Actions your firm keeps behind a person regardless of how well a category scores. Exempt by your decision, not by performance, and written down before the first promotion.

  • Anything a client sees
  • Any movement of money
  • Anything that cannot be undone
Climbed on numbers

Password-reset tickets

Six weeks in suggest mode with corrections near zero, a month of act with review, and now act and report.

Kept with a person

Refund requests

Same inbox, scores just as well, and stays in suggest mode anyway, because this firm keeps movements of money with a person.

One firm's list and one firm's inbox. Many firms choose what clients see, movements of money and the irreversible; yours may be shorter or longer. What transfers is that the list is written before the first promotion.

The ladder replaces a mood with a page, and the page is short: one line per category saying what counts as a correction, how low the rate has to stay and for how long, and beside it the list of actions the firm keeps with a person whatever the numbers say. Promotion day then becomes a check against that page rather than a debate about a feeling, which is easier to defend to a partner and to a client. It is worth saying in advance that a category stepping back down is the ladder doing its job.

The moves, in short
01

Cut the work into categories you can score

Same kind of request, same kind of answer: password resets, renewal questions, refund requests. Corrections that swing week to week for no visible reason usually mean two categories under one label.

02

Write the bar and the human-only list before you start

How low the correction rate has to be and for how long, in weeks rather than days and through at least one busy stretch, with the human-only list written next to it.

03

Make corrections countable

Suggest mode runs through a visible review step, so the approve, edit or reject action is the record. Most platforms keep it; where one does not, a per-category tally does the job.

04

Hold a short promotion review on a schedule

The three questions below, category by category, then one level up at a time, with the decision logged and dated in the list Stage 4 keeps of everything that runs.

05

Build the human-only steps into the workflow

Each one becomes a required approval that no promotion can remove. If the platform cannot enforce the stop, the category is not eligible for promotion at all, because a stop only counts if it cannot be walked around.

06

Step a category down without ceremony

When corrections rise, down one level for a set period, with no meeting and no blame. A system that can only ever gain autonomy is not earning trust, it is accumulating risk.

Three questions at the promotion review
  • Under the bar?The correction rate stayed under the written bar for the written period, not for one good week.
  • Limits held?No spending or time limit was breached and nothing failed silently in the period.
  • Human-only list untouched?The promotion leaves every item on the list exactly where it was.

With one bar line per category and the human-only list written, you can say for every kind of work the agent handles how much it may do alone and why, and you can show the numbers that earned it. That is what makes the next workflow, and the one after it, safe to add.

Takeaway

Autonomy is earned per category, against a correction-rate bar set in advance, and some doors stay human by design. Demotion is maintenance, not drama.

Expansion is not one large programme. It is the same loop from Stage 2, run again on the next place where work waits, with one addition: everything left running gets watched, because ten quiet automations that nobody looks at fail in a different way from one that breaks loudly.

About 3 minutes · Uses the shortlist from 2.1 and the loop from Stage 2
The idea

One workflow that breaks is an incident. Ten automations without a watcher are ten slow degradations, each waiting to be discovered by a client. Growth changes the failure mode, and the watching habit is what keeps ten manageable.

What this involves

Choosing the next constraint the way the first was chosen, running the whole loop each time, deciding build, buy or hire per workflow, watching everything, and keeping one current list of what runs.

What you will have

A one-page board showing every workflow, where it sits in the loop, who owns it and how it is watched.

What you are keeping

The portfolio board

The same loop at different points, on one page. This is what growing well looks like a few months into the stage: five entries, each with an owner, a place in the loop and a way of being watched.

Measured · kept

Proposal drafting

The review page said keep. Its number gets checked monthly; the owner is named and the one page of instructions is current.

In suggest mode

Support inbox triage

The agent proposes and the team confirms. The per-category scorecard counts toward the first promotion review.

Being mapped

Supplier invoice checking

The recording is done and certified, and the baseline week is counting now. Nothing gets built until it has.

Picked next

The monthly client status report

Still on the shortlist from the first win. It waits its turn rather than running as a side project.

Running · watched

Friday pipeline digest

Read-only band, so it gets a scheduled look sized to its stakes, because a broken digest looks exactly like a quiet week.

Five entries at one firm. The board is one page; when keeping it current becomes its own job, Stage 4 has arrived.

The map from Stage 2 is the brief for every build in this stage: record the work as it really happens, count a real week, name one owner. Those three habits carry the whole discipline, and the steps that feel skippable on the fifth workflow tend to be the ones that fail on the sixth. What changes as the list grows is not the loop but what can go wrong around it, which is why the board above gives every entry a watcher as well as an owner.

The moves
01

Choose the next constraint the way you chose the first

Where work waits now. The shortlist from the first win is usually still the list, and one constraint at a time lets each build stand on the last one's assets: the map habit, the context documents, the platform experience. Building several at once tends to compound maintenance rather than wins.

02

Run the loop uncut

Map, choose the simplest way, pilot against the baseline, harden, measure. A team that has done it once will be tempted to skip the count on the second workflow, and the count is the part that later says whether the second workflow was worth it.

03

Decide build, buy or hire, per workflow

Some workflows a standard platform covers, some arrive as finished products, and for some the right answer is a specialist who builds and hardens it to fit. The question from article 2.3 decides it workflow by workflow, and it rarely works as a firm-wide policy.

04

Watch everything, with no exception for the small ones

Unwatched automations degrade quietly, and the cheap ones degrade quietest, because nobody is looking. The client-facing build gets an alert the moment it fails; the digest gets a monthly glance. What nothing gets is no watcher at all.

The digest that broke in March

At one firm the Friday pipeline digest stopped arriving in March and nobody noticed until May, because a missing nice-to-have looks exactly like a quiet week. The fix took an hour. The two months of decisions made without it did not.

05

Keep the list of what runs current

The board from the figure, kept honest against the three tests below: nothing without an owner, nothing unwatched, nothing that neither pays for itself nor gets retired.

Three tests for the board
  • OwnedEvery automation has a named owner and one page of instructions. No orphans.
  • WatchedEvery automation has an alert or a scheduled look, sized to its stakes.
  • EarningEverything on the board has paid for itself or been retired, and the measuring keeps running per workflow.

Operating well at this level is a complete destination: several workflows running inside real limits, a record of what each agent has earned, and watching that catches drift before a client does. When keeping the whole picture current becomes a job in itself, the firm has reached the next stage, and the current, owned list of what runs is the door into it.

Takeaway

Grow one constraint at a time, run the whole loop each time, and watch everything you leave running. The current, owned list of what runs is the door into Stage 4.

Closing this stage
Operating well at this altitude

Operating well here is a complete destination. It looks like: several workflows running inside real limits, a written record of what each agent has earned the right to do alone, and someone looking at every automation on a schedule, so drift is caught before a client notices. Stage 4 is there when keeping the whole picture current becomes its own job, not because a next stage exists.

Stage 4 · Operating engine

Make AI a dependable part of how the firm runs

What changes when AI stops being a project and becomes something you rely on. What this stage builds is light: documents and routines, not platforms, and far lighter than the governance genre implies. Most firms have none of this, which is exactly the opportunity.

If you self-located straight to this stage, here is what the engine gathers up: the personal collections of prompts and instructions become one shared library, the notes on each automation become one list, the guardrails around each build become one page of rules, and the measuring of each workflow becomes one review of the whole. Each earlier stage teaches its piece in full; this stage only assumes they exist somewhere, however informally.

The articles

The operating engine starts with two short documents. One page says what the firm does and does not do with AI. One list names everything that runs, with a person responsible for each entry. The page is the rules and the list is the reality, and together they answer the two questions any serious client, insurer or regulator tends to ask: what do you allow, and what actually runs?

About 4 minutes · Gathers up the boards, briefs and scorecards from Stage 3
The idea

Ask a leadership team what AI actually runs in their business today and few can answer with confidence, in firms of any size. The fix is lighter than the governance literature makes it sound: six sections on one page, one list, one review date.

What this involves

Writing the one-page policy, building the register, deciding for each entry what it does on its own, putting one name on every entry, naming who may change the documents the automations rely on, and checking that both documents are in use.

What you will have

Both documents drafted, in an afternoon, in a form that answers a client's question the day it arrives.

What you are keeping

The register

One list, everything that runs, a name on every entry. The first two entries are shown in full and the rest as rows; the fields are the same on every line.

Proposal drafting

Running · responsible: the operations lead · next review quarterly
What it does
Writes the first draft of each proposal from the firm's intake notes.
By itself · to a person
Writes the draft by itself. Every draft is checked by a partner before it leaves the firm.
What it touches · where it runs
The CRM, the proposal templates and the rate sheet. Runs as a service, at the provider. Instructions on the shared drive.

Support inbox triage

Running · responsible: the support lead · next review monthly while it is still earning categories
What it does
Labels every incoming message and proposes replies.
By itself · to a person
Labels every message and sends the routine replies. Complaints, legal questions and anything new go to the support lead.
What it touches · where it runs
The inbox, the client list and the answer library. Runs as a service, on the automation platform. Instructions on the shared drive.
StatusAutomationBy itself · to a personResponsible
Running

Supplier invoice checking

Checks each invoice line by line and explains any variance. Touches invoices only.

Matches every line by itself; every variance goes to a person.

The finance lead

Running

Friday pipeline digest

A short summary of the week's pipeline for the Monday meeting. Reads the CRM and the calendar.

Reads and reports only, so nothing needs a sign-off.

The operations lead

Retired

Meeting-notes summaries

Retired at its second review because nobody used the output. Its brief went to the shared library first, and the entry stays here, dated.

—

—

Owned document

"How we price"

Feeds three automations, so a change here changes all three.

Changes go through one person, and all three change behaviour on the same deliberate day.

The operations lead

The entries are this firm's. The labelled fields are the part to copy, and the retired entry is what keeps the list honest. Keep it wherever the firm keeps its working documents; what matters is that there is exactly one.

Most firms have none of this, and the ones that try often reach for the heavy version: a programme, a steering committee, a policy that runs to twenty pages and is read once. Light is the point, because heavy governance tends to die of neglect within a year, while a single page with a review date that is actually honoured keeps working. Anyone at the firm can open the register and know what runs, who looks after it and which entries were retired, and when an insurer or a client asks what touches their data, the list already says.

What you are writing

The one-page policy

Six short sections. Each answers one question a client, a new hire or an insurer might ask, and none of them needs more than a paragraph.

How this firm uses AI

One page · owner named · reviewed on a date that is honoured
1

Scope

What this page covers, and for whom.

2

Approved tools

Listed by name. Anything else is a question for the person in section five.

3

Data that never gets pasted

This firm's line: client financials never go into consumer tools.

4

Where a person signs off

The approval line the firm chose, stated once, for the whole firm.

5

Who fields questions

A name, so that questions have somewhere to go rather than being guessed at.

6

When this page is reviewed next

A date, honoured. A policy without one drifts out of truth quietly.

Section three is one firm's line. Section four is where the human-only list from article 3.5 becomes a firm-wide sentence.

The moves
01

Write the one-page policy

The six sections above, in plain sentences, on one page. Most of the content already exists in the decisions the firm has made along the way; the page gathers them where a new hire or a client can find them.

02

Build the register

One entry per automation, with the same fields as the specimen, and no automation without an entry. New builds start by adding one, which is a small habit that keeps the list current without a separate effort to maintain it.

One list, not several

Where it lives matters less than there being exactly one, because two lists tend to disagree within a week of being created.

03

Decide what each one does on its own

Each entry says which parts of the work the automation does by itself and which it hands to a person. Article 3.5 is where that line gets earned; the register is where it is written down, so that the list always says where the line sits today.

04

Put one name on every entry

An automation nobody is responsible for runs until it breaks, and then fixing it is nobody's job, which in practice means it stays broken or quietly keeps producing the wrong thing. When the named person leaves, the entry gets a new name the same week or the automation is retired.

05

Name who may change the documents the automations rely on

A price list or a description of the firm's services can feed several automations at once, so a quiet edit there changes what all of them do. Those documents get an entry of their own, with a named owner, so that a change goes through one person and every automation built on the document changes on the same day.

06

Check that both documents are in use

The three tests below, run at the first review. A policy and a register that pass them are doing the job that a much heavier programme would do, at a fraction of the cost.

Three tests at the first review
  • Someone owns the documentsThe policy's review date has been honoured at least once, by a named person.
  • The list matches realityPick an entry and find the automation; pick an automation and find its entry.
  • They get usedQuestions actually reach the named person, and new builds start by adding an entry.

With both documents drafted and owned, the firm can say what it allows and what actually runs, which is more than most firms of any size can do today, and it took an afternoon. Where each of those entries runs, and why, is the next article.

Takeaway

One page of rules, one list of what runs, both owned and current. This is an afternoon's work, and it puts you ahead of most firms of any size.

Every AI tool your firm uses does its work somewhere, on a provider's computers or on your own. Your email almost certainly runs at a provider; your files may, or they may sit on a machine in the office. Nobody agonised over those choices, and AI is the same decision in new clothing. By this stage the choices add up to how much control, cost and dependency the firm carries, so it is worth being able to say, for everything that runs, where it runs and why.

About 3 minutes · Read against the register from 4.1
The idea

Most tools are services you rent, and your protection is the contract. A few can run on machines you own, at real effort, and in return nothing leaves your control. Between the two sit real middle options, and most firms use several at once.

What this involves

Matching each automation to the protection it actually needs, keeping the firm's knowledge in files you own, naming whose job it is when something breaks, and arranging now how you would leave a provider calmly.

What you will have

A one-page placement page that says, for everything on the register, where it runs, why, whose job it is, and the way out.

The spectrum

Four places an automation can run

The point is not to pick a camp. Everyday work runs comfortably as a service, and a hard constraint, such as client confidentiality or a rule about where data may be stored, earns a more controlled option. Paying for maximum control everywhere means paying for a constraint you do not have.

Least effort · protection is the contractMost control · protection is your own machines
1

As a service

The provider runs everything. You start through an account, and the plan you are on decides what the provider may do with your data.

Everyday work with no hard constraint
2

A private space at a large cloud provider

The software runs on their machines, inside a walled-off area only your firm can reach.

A confidentiality or contractual line
3

Configured to stay in your systems

A provider's tool set up so that your data stays in your own systems, or in your own country.

A rule about where data may be stored
4

On machines you own

Real effort to set up, and someone has to keep it healthy. Nothing leaves computers you control.

Documents that may never leave the building

Most firms' honest page has nearly everything at stop one and one or two hard constraints handled deliberately further along.

What you are writing

The placement page

One page that says, for everything that runs, where, why, whose job when it breaks, and how the firm would leave. Read against the register, and reviewed when a provider changes something.

Where everything runs, and how the firm would leave

One page · read against the register · reviewed when a provider changes something
The AI assistant and the automation platform · as a service
Everyday work with no hard constraint. The plan the firm is on decides what the provider may do with its data; when it breaks at night, that is the provider's problem. The workflows have been exported once, so the firm knows that it works.
The support triage agent · as a service, on the platform
Runs where the platform runs, inside the access the firm granted. Its job description and instructions live on the shared drive, so rebuilding it elsewhere starts from the firm's documents rather than from memory.
The confidential-documents model · on the firm's own server
The one hard constraint the firm actually has: documents that may never leave the building. Someone at the firm is named for keeping it healthy, and was named before it first broke.
The firm's knowledge files · ordinary files, in a folder the firm controls
Readable by any tool, movable anywhere. When the firm changes assistants, the new tool reads the same folder and knows the firm on day one.
If the firm had to work by hand for a week
Each automation's instructions end with one short paragraph: how to export it, and how the work gets done by hand from the same checklist it was built from.

The placements are this firm's. The columns are the part to copy: where, why, whose job, and the way out.

The documents your tools read before doing any work deserve their own line on the page, because every tool depends on them. Ordinary files in a folder the firm controls can be read by any tool, moved anywhere, and survive every change of provider. Keeping that knowledge inside one tool instead, in its settings or workspace, is more convenient day to day, and it quietly ties the firm to that tool, so that a change of provider means rebuilding the firm's accumulated knowledge from scratch.

The moves, in short
01

Match each automation to the protection it needs

Everyday work as a service; a hard constraint earns a more controlled stop on the spectrum. The right answer depends on the work rather than on fashion.

02

Keep the firm's knowledge in files you own

A folder the firm controls, readable by any tool, because knowledge kept inside one tool leaves with that tool.

03

Name whose job it is when it breaks

For a service, the provider's. For anything the firm runs itself, a named person, and named before the breakage rather than during it.

04

Arrange now how you would leave

Providers raise prices, retire products and get bought. The three things below can all be arranged today, and they turn provider news into an item on a list.

05

Run the page against the register

Any automation on the register should find its answers here: where it runs, whether you could leave, and whether you could change calmly. When a provider updates or retires something, the register says what to re-check.

Three things that make leaving calm
  • The knowledge stays yoursThe firm's files live in a folder you own and would move untouched.
  • The export is testedYou have tried getting your work out of each tool once, so you know it works.
  • The hand-run is writtenEach automation's instructions say how the work would get done by hand for a week if it had to be.

With the placement page written, you can say for everything on the register where it runs, why, who looks after it and how you would leave, which makes each of those a decision the firm made rather than a project it has to run. Who keeps these documents alive is the next article.

Takeaway

Match each automation to the protection it actually needs, keep the firm's knowledge in files you own, and know for everything that runs where it runs, who cares for it, and how you would leave. These are decisions, not projects.

The engine is documents and routines, and documents and routines only stay alive when someone looks after them. The people plan is deliberately small: one named person for each standing piece, and adoption led by example rather than by announcement, because a team rarely uses the tools more than its leaders visibly do.

About 2 minutes · Builds on the two documents from 4.1
The idea

A responsibility held by "the team" is held by nobody. Announced tools tend to get quietly ignored, and demonstrated tools tend to get copied.

What this involves

Naming one person for the list, one for the shared library and one for questions, leaders using the tools where the firm can see, a build day where each person automates the task they like least, and the tools pointed at the firm's own onboarding.

What you will have

Three names, and one Monday demonstration in the calendar.

Three pieces, three names

What ongoing attention the engine actually needs

What holding each piece looks like at a twelve-person advisory firm. None of these is a new position; each is a few hours a month folded into a job someone already has, and in a small firm one person can carry all three.

The list of what runs

Its reviews actually happen

The operations lead makes sure the quarterly review happens. A few hours a quarter, inside the job she already has.

The shared library

It gets tidied now and then

A senior consultant prunes the shelves occasionally: retires what has gone stale, re-tries the important pieces when tools change.

The questions

They have somewhere to go

Questions reach the partner who wrote the policy. Because there is a name, they get asked instead of guessed at.

Nothing changed on paper at this firm; three things stopped falling through the cracks.

Adoption is cultural before it is technical, and the habits in this article are cheap on purpose. The expensive version, a rollout programme with mandatory training, mostly produces attendance. What changes behaviour is a partner opening the Monday meeting with the brief she used to draft a client memo, including the two corrections she had to make before it was right. The opposite is just as visible: a leader who announces AI and never touches it teaches the firm that the tools are for other people.

The moves, in short
01

Give every standing piece one named person

The list, the shared library and the questions, each with a name folded into an existing job, because a piece without a name goes stale in the first busy month.

02

Lead in the open

Five minutes at the Monday meeting, with the corrections shown, tends to do more than a training budget. The same question in interviews, "show me how you work with AI", says more than any line on a résumé and tells candidates what kind of firm they are joining.

03

Hold a build day

Each person automates the task they like least, chosen by themselves, so nobody's work is automated at them. Whatever proves itself goes into the shared library with the builder's name on it, and the credit is why the next build day has volunteers.

04

Point the tools at the firm's own onboarding

The onboarding manual, converted by a model into short modules with a quick check after each and a first-day practical task. A new hire's gaps show up as flagged answers to talk through, and the manual finally gets read.

05

Check the three signs

The three questions below, answered without a pause.

Three signs the people side is working
  • Every piece has its personAsk who looks after the list, the shared library and the questions, and get a name each time.
  • The build day left something behindSomething built at it still runs, and its builder gets the credit.
  • The leaders' use is visibleAnyone in the firm can name something the leadership actually does with the tools.

With three names given and one demonstration in the calendar, the documents from the last two articles have people who will keep them true, at a cost of a few hours a month. Whether each automation is still earning that attention is what the next article measures.

Takeaway

A named person for every standing piece, leaders who visibly use the tools, and people who learn by building. The people side costs hours a month, and without it the documents go stale.

Earlier in the playbook you measured one workflow; the engine measures all of them. The discipline is the same one that proved the first workflow, comparing what an automation delivers with what the work cost before and deciding from the number rather than the mood. What changes at this stage is the scope: everything the firm runs, together, on a schedule it does not skip.

About 3 minutes · Uses the review page from 2.6 and the register from 4.1
The idea

A firm that never retires anything is admiring its automations rather than measuring them. The retired entries are what make the kept ones credible, because a list where everything supposedly works convinces nobody.

What this involves

The responsible person brings the numbers from the automation's own records, the comparison is against its best stretch rather than its launch, and the decision is written into the register with a date, retirements included.

What you will have

One quarter's review for every automation on the register, done in a morning.

What you are writing

One quarter's review, on a page

Every automation on the register, three questions each, a written decision with a date. If it takes more than a morning, the measuring has grown too clever.

Question 1

What did it deliver?

Results accepted and used since the last review, from the automation's own records.

Question 2

What did it cost?

The tools' price plus the human hours still inside the workflow.

Question 3

Is that worth keeping?

Against its best stretch, not its first quarter. Keep, fix or retire, dated.

Keep

Proposal drafting

Delivered its best quarter. The number, with evidence attached, is the argument for taking on the next workflow.

Keep

Support inbox triage

Two categories promoted since the last review, corrections low and stable. The scorecard came with the responsible person, not reconstructed in the room.

Fix

Intake summaries

The count of summaries the team actually used is down against its best stretch. The new document type it mishandles is already named in its own logs, so the fix leaves the room as a work order.

Retire

Meeting-notes summaries

Nobody uses the output, and the second review says so twice. Its brief and process notes go to the shared library before it is switched off, so the next attempt starts warm.

One firm's quarter. Decisions are dated and written into the register, retirements included.

These numbers are what earn the engine its budget. A measured win argues for the next build better than any enthusiasm, and the retirements are what make the wins believable to a sceptical partner. Automations also fade as inputs, tools and models shift around them, and the review is where fading gets caught on a schedule rather than by accident, which is why the comparison is against the best stretch rather than the launch quarter.

The moves
01

Bring the numbers rather than reconstructing them

Results and costs since last time, taken from the automation's own records, brought by the responsible person. A meeting that reconstructs numbers from memory tends to produce the numbers the room wanted, and it takes the whole morning to do it.

02

Compare against the best stretch, not the start

An automation that merely matches its launch quarter while volume grew has quietly got worse, and only the comparison against its best stretch shows it. Flat is a finding too.

03

Decide, and write the decision down

Keep it, fix it or retire it, dated, in the register. Retiring things is normal, and a retirement that leaves its brief on the shared shelf leaves the firm faster than it found it.

What each decision leaves behind

A keep gives the firm a number to argue for the next workflow with. A fix leaves the room as a clear work order, because the automation's own records usually say what went wrong. A retirement puts what the workflow taught on the shelf before it is switched off.

04

Keep the measuring simple and the schedule fixed

Three plain questions per automation, with the dates set in advance so that nothing skips its turn. Quarterly suits most automations; anything new or busy is worth a monthly look, and twice a year is enough for the stable and quiet ones.

Three signs the review is honest
  • Nothing gets skippedEvery entry on the register was looked at on its scheduled date.
  • Fading gets noticedAt least one entry was compared against its best stretch and found flat or falling.
  • The decisions are written downDated, in the register, retirements included.

With one quarter reviewed this way, the firm has an honest number for every automation it runs, a work order for each one that is fading, and a list that a client or an insurer could read without finding anything that supposedly works. Answering that client is the next article.

Takeaway

On a fixed schedule, for every automation: what did it deliver, what did it cost, keep it or not. A firm that never retires anything is admiring its automations, not measuring them.

Sooner or later someone will ask what your firm does with AI: a client before they sign, an insurer at renewal, eventually a rule. A clear, unhesitating answer tells the person asking what they actually want to know, which is that someone here is in charge of this. Firms rarely lose work for using AI; they tend to lose it for being vague about it.

About 3 minutes · Answers come from the policy (4.1), the register (4.1) and the placement page (4.2)
The idea

Because most firms cannot yet answer the question well, answering it plainly sets a firm apart more than the tools themselves do. Whoever asks, the honest answer already exists in writing.

What this involves

One sentence in the engagement letter that names the tool, the use and the training answer, a short summary kept current from the register, and one conversation with counsel written into the policy.

What you will have

The engagement-letter sentence, and a questionnaire answered from the shelf within the week it arrives.

What you are sending

The questionnaire, answered from the shelf

A client's procurement team sends its AI question list. Every answer comes from a document that already exists, and the reply goes out the same week without a meeting.

Reply to the procurement questionnaire: AI use

Answered from standing documents · sent the same week · no meeting required
What AI tools does the firm use, and for what?

Named in the policy's approved-tools section, and named again in each engagement letter with what they are used for.

From: the one-page policy · the engagement letter
What of the client's data do these tools touch?

Listed per automation: what it does, what data it touches, where it runs. The summary attached is current as of this month.

From: the register
Who checks the output?

Work that reaches the client is signed off by a person. Where that line sits is written in the policy, and each automation's entry names its responsible person.

From: the policy · the register
Is the client's data used to train these tools?

No. The engagement letter states it: drafting and document review are assisted by the named tool under the firm's review, and client data is not used to train it.

From: the engagement letter
What happens when a tool fails?

Each automation carries one page of instructions, including how the work runs by hand, and a named person responsible for it.

From: the register · the placement page

The questions are typical of the lists clients and insurers now send; the answers are one firm's. What transfers is that every answer names the standing document it came from.

This is what the whole stage buys: a week of scrambling becomes a same-week reply, assembled from the policy, the register and the letter that already exist. If your people picked up the habit early of noting what a model touched in each piece of work and who checked it, none of this is new effort. The engagement letter simply says at firm level what the work already says internally, and the honest sentence tends to write itself from practice.

The moves
01

Put the sentence in the engagement letter

Clients learn from the letter which tools touch their work and what they are used for, before they have to ask. The sentence in the callout is one firm's; the three parts, the tool, the use and the training answer, are what to keep.

02

Keep the answers ready in advance

One page distilled from the register, refreshed whenever the register changes, is enough to answer most question lists. The specimen above is that page in use.

03

Ask your counsel once, and write the answer into the policy

For a typical services firm using general-purpose tools, the law tends to ask less than the headlines suggest, and what it asks changes; one conversation with your counsel, written into the policy with a review date, is what keeps the firm's answer both honest and current.

04

Check the three signs

Readiness is checkable, and all three checks below read from documents that already exist.

Three signs you are ready
  • The letter says itA client can learn from their engagement letter which tools touch their work, without having to ask.
  • A question list holds no fearAn AI questionnaire arriving today would be answered this week, from documents that already exist.
  • The answers matchAsk anyone at the firm what it does with AI, and the answer agrees with the policy.

With the sentence in the letter and the summary on the shelf, the firm has an honest answer ready for whoever asks, in writing, before the question arrives. The last article builds the companion to the register: the collection of what works.

Takeaway

An honest letter, ready answers, and people who can say what they use. Firms rarely lose work for using AI; they lose it for being vague about it.

The first article of this stage built the list of what runs; this one builds the collection of what works. They do different jobs. The register exists so the firm stays in control, and the library exists so the firm gets faster, because every proven brief, template and set of instructions is a head start on the next build.

About 2 minutes · The firm-wide version of the personal library from 1.5
The idea

A personal collection makes one person faster. It lives in their account, improves when they remember, and leaves when they do. A shared library makes the firm faster, and it stays.

What this involves

Promoting what proves itself from personal to shared with the builder's name on it, shelving by the work rather than the tool, keeping one good copy, and tidying occasionally.

What you will have

Three shelves named after tasks, with the first proven pieces on them.

What you are keeping

The shelves, sorted by the work

People reach for the library with a task in front of them, so the shelves are named after tasks rather than tools. A library sorted by tool names goes stale with the first change of provider; one sorted by the work survives every change.

The proposal shelf
Brief

Proposal first draft

Promoted from a senior's personal collection in Stage 1, with credit, and improved in place ever since.

Guide

The tone guide and the checklist

What the firm's best proposals already do, written down. A new consultant produces a house-standard draft in week one.

The intake shelf
Brief

Enquiry to intake entry

A messy enquiry becomes a clean, structured entry. The same instruction the intake automation runs on.

Notes

Meeting-notes brief and process notes

Kept from the retired automation at its last review, so the next attempt at the problem starts warm instead of from zero.

The reporting shelf
Skill

How we write summaries

The firm's structure and tone as a multi-step instruction. One good copy, with a one-line note whenever it changes.

One firm's shelves. The new consultant with a proposal due opens the proposal shelf and finds the brief, the tone guide and the checklist; she never has to ask which tool the firm prefers, because the shelf answers it in passing.

The library is why the fifth workflow costs a fraction of the first. Every documented process, proven brief and set of instructions is a head start on the next build, and firms that keep them compound while firms that keep starting over do not. It is worth treating proven briefs, templates and instructions the way the firm treats any other thing of value it owns, which mostly means giving them one place, one owner and a habit of putting things there.

The moves
01

Promote what proves itself, with credit

When something personal proves itself, it moves to the shared shelf, named and credited. People tend to promote their best work when the promotion is visible and to hoard it when it disappears into an anonymous folder, so the builder's name stays on the piece.

02

Shelve by the work, not the tool

A proposal shelf, an intake shelf, a reporting shelf. The person reaching for the library has a task in front of them, not a tool.

03

Keep one good copy

Improved in place rather than copied into private variants, because variants are how quality quietly forks. A one-line note whenever something changes lets a bad change be undone and tells the next person why the brief reads the way it does.

04

Tidy occasionally

Whoever looks after the library prunes what has gone stale and re-tries the important pieces when the tools underneath them change. A small standing habit rather than a committee, and the same person named in article 4.3.

With three shelves named after tasks and the first proven pieces on them, the firm keeps what it learns in a form someone else can run without its inventor, which is the principle that built the personal library in Stage 1, now at the scale of the firm. That closes the engine: rules, a clear view of what runs and where, people who keep it alive, honest numbers, ready answers, and a library that compounds. The engine is a steady state, and it is deliberately light; when the list is current, the numbers are honest, the answers are ready and none of it needs a committee, there is nothing above this to climb to.

Takeaway

Promote what works from personal to shared, shelve it by the work it does, and keep it tidy. Documented work compounds; undocumented work walks out the door with its owner.

Closing this stage
Operating well at this altitude

The engine is a steady state, and it is deliberately light. Operating well here looks like: the list of what runs is current, the numbers are honest, the answers are ready, the library keeps growing, and none of it needs a committee. This is the destination for firms with enough running; there is nothing above it to climb to.

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The AI Operating Playbook, by Sprint Assembly
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